Stop pitching.
Start closing.
TRB Strategic Solutions rebuilds the sales engine inside edtech companies, from first demo to signed district contract, so your pipeline converts like your product deserves.
Led by Renée Byers, Founder
Built for teams selling into
Your product is ready.
Your sales playbook isn't.
Most sales training is built for straightforward B2B software: one buyer, one budget, one signature. Edtech doesn't work that way, and treating it like it does is why demos stall in the funnel.
Committee, not a contact
A teacher champions it, IT vets it, and a budget committee approves it, often across three different budget cycles.
Procurement, not a proposal
RFPs, pilot periods, and district approval boards slow deals that a generic SaaS playbook assumes will close in weeks.
Academic calendars, not quarters
Budget windows open once a year. Miss the buying season and the deal doesn't slip. It disappears for twelve months.
A 90-day system, not a seminar.
Four sequential modules installed directly into your sales team's day-to-day, not a slide deck they forget by Friday.
What the system moves.
Illustrative benchmarks from engagements across K-12, higher ed, and corporate learning sales teams.
See where your pipeline is losing edtech deals.
A 20-minute call, no deck, no pitch, just a look at your funnel.
TRB Strategic Solutions
Renée Byers builds sales engines for companies that sell to schools.
Renée founded TRB Strategic Solutions to close the gap between what edtech sales teams are taught and what actually moves a district, university, or L&D budget to "yes." Her approach blends disciplined sales operations with a working understanding of how education buyers actually evaluate, pilot, and approve new tools.
Every engagement is built directly with founders and sales leaders, not delivered as a generic playbook, but installed inside your team, your CRM, and your buying calendar.
"Edtech buyers don't reward the loudest pitch. They reward the seller who understands their calendar, their committee, and their constraints better than anyone else in the room."
Renée Byers, Founder
Our reps stopped chasing every stakeholder the same way and started closing the ones that actually held budget authority. The pipeline finally matches how districts actually buy.
VP of Sales
Edtech SaaS Company
Frequently asked.
Ready to fix your pipeline?
Grab a slot on Renée's calendar. She reviews every pipeline personally and comes to the call ready to talk specifics, not generic sales advice.
- 20-minute pipeline review, no deck
- Renée reviews your funnel live
- Clear next step, no pressure
Pick a time that works for you. The calendar opens instantly, no back-and-forth emails required.
Request a Strategy Call